ieva melgalve

This is a follow-up on the previous post, Personal Branding for Writers, in case you haven’t read it. So, why did I call marketing terms “useless”? Really, a marketing term “urban fantasy” or “cozy mystery” pretty much says it all, narrows the audience enough for it to be manageable and, most of all, sounds very [...]

It’s been told and repeated over and over that writer’s job is to create some sort of personal brand in her online presence (thinking that, God forbid, nobody would even consider buying a book if the author doesn’t have a website!) and that this personal brand must show her as a generally “not an ass”, [...]