ieva melgalve

That’s it. The way I see it, the whole book business is going full-speed at a direction nobody really knows much about. That’s scary, of course, but that’s the way progress always has been. Not only scary, but hard to figure out and hard to reason with, and impossible to stop. The Pandora’s box is [...]

This is a follow-up on the previous post, Personal Branding for Writers, in case you haven’t read it. So, why did I call marketing terms “useless”? Really, a marketing term “urban fantasy” or “cozy mystery” pretty much says it all, narrows the audience enough for it to be manageable and, most of all, sounds very [...]

It’s been told and repeated over and over that writer’s job is to create some sort of personal brand in her online presence (thinking that, God forbid, nobody would even consider buying a book if the author doesn’t have a website!) and that this personal brand must show her as a generally “not an ass”, [...]

First, thanks for the good wishes, folks – I’m remarkably better. I’m, actually, too good, come to think of it – I managed to get healthy enough to promptly stir up my personal life in ways I shouldnt’ve done. However, that taught me not only some “maybe you don’t wanna do this” things I’m not [...]